Insights

Welcome to Business Insights – your go-to resource for expert guidance, practical tips, and thought-provoking perspectives on entrepreneurship, business growth, and innovation in South Africa. At Rising Tide, we’re committed to empowering startups, SMEs, and enterprise leaders with knowledge that drives real impact. Whether you're launching, scaling, or transforming your business, this space is designed to keep you informed and inspired.

The Smart Startup's Guide to Performance Management Tools (and What They Cost as You Scale)

When you're building a startup, every cent — and every hour — matters. You're wearing 10 hats, your team is evolving fast, and performance management probably isn't top of your list... until it become...

Business Admin & Operations

Sep 30, 2025

Staying Organised as a Startup: Why Simple Tools Work

When you're building a startup, staying organised can feel like herding cats. Ideas, deadlines, and tasks pile up quickly, and without a clear system, it's easy to lose track. The result? Missed oppor...

Business Admin & Operations

Sep 30, 2025

Cold Outreach That Doesn’t Feel Cold: How to Connect with Potential Clients

Let’s face it - cold outreach has a bad reputation. Most people imagine generic emails, awkward DMs, or calls that get shut down immediately. But when done right, cold outreach isn’t cold - it’s inten...

Outreach

Aug 7, 2025

How to Handle Sales Objections Like a Pro: A Guide for South African Entrepreneurs

If you've ever heard: "It's too expensive," "Let me think about it," or "I’ll talk to my partner and get back to you" - you’re not alone. Sales objections are a natural part of doing business, especia...

Objections

Aug 7, 2025

How to Create a Sales Funnel That Converts in the South African Market

Ever wonder why some businesses consistently turn leads into loyal customers while others struggle to close a single deal? The answer often lies in the strength of their sales funnel. A sales funnel m...

Sales Funnel

Aug 7, 2025

Personal Branding for Business Owners: How to Stand Out in a Crowded Market

In today's competitive landscape, people don’t just buy from businesses - they buy from people they trust. Whether you're a coach, consultant, freelancer, or business owner, your personal brand is one...

Branding

Aug 7, 2025

How to Build a Brand That Customers Trust in South Africa

In today’s noisy marketplace, trust is everything. Whether you're a startup or an established SME, your brand is more than just your logo - it’s your reputation, your voice, and the feeling people get...

Branding

Aug 7, 2025

How to Use Email Marketing to Grow Your Business Without Spamming

Think email marketing is dead? Think again. In South Africa, email remains one of the most cost-effective ways to nurture leads, drive sales, and build long-term customer relationships - if it’s done ...

Email Marketing

Aug 7, 2025

Top 5 Low-Cost Marketing Tactics That Actually Work in South Africa

Marketing doesn’t have to be expensive to be effective. In fact, many South African startups and SMEs have grown by getting creative - not by outspending their competition, but by outsmarting them. If...

Marketing Tactics

Aug 7, 2025

How to Build a Simple but Effective Marketing Plan for Your Small Business

If you're running a small business in South Africa, chances are you're wearing multiple hats - operations, sales, admin and marketing. But without a clear marketing plan, it’s easy to waste time and m...

Marketing Tactics

Aug 7, 2025

Tax Incentives and Deductions You Don’t Want to Miss in South Africa

For small and growing businesses in South Africa, taxes are more than just a compliance issue—they’re an opportunity. The South African tax system includes a wide range of incentives, deductions, and ...

Tax

Jul 25, 2025

Common Tax Mistakes South African SMEs Make…and How to Avoid Them

Tax compliance isn’t the most exciting part of running a business, but for many South African SMEs, it’s one of the most common areas where avoidable mistakes are made. These errors often start small—...

Tax

Jul 25, 2025

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