Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
This free course is designed for South African entrepreneurs, startups, and SMEs who are new to branding. It covers the fundamentals of what branding is, why it matters, and how to begin building a strong brand identity that resonates with customers. By the end of this course, learners will have the tools and knowledge to start shaping their brand with confidence.
Marketing & Branding
